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Merton currently distributes its line through seven floorcovering wholesalers, who in turn distribute to 4,000 retail outlets including department, furniture, and floor covering stores. Eighty percent of residential sales were made through 50% of the retail accounts. Total sales in fiscal 2000 were $75 million; Figure 1 shows the breakdown of sales to residential and to institutions and businesses. Advertising by Merton appeared primarily in shelter magazines and newspapers. A cooperative advertising program with retailers has been expanded. This program is being well received and has brought Merton into closer contact with retail accounts...
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