MERTON

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Title: MERTON

Essay Details:

Subject: Business

Author:

Date: February 14, 2014

Level: University

Grade: A

Length: 3 / 851

Essay text:

Currently, Merton Industries, a small carpet and rug manufacturer has had to face these changes in a re-evaluation of their distribution process. They have given Suzanne Goldman, special assistant to the president of the company, the task of assessing their current distribution system. They currently use 7 wholesalers to distribute to their 4,000 retailers; however, they are now evaluating the possibility of cutting out the wholesalers (who get a cut of about 6% of sales) and setting up their own distribution channels in the form of 5-7 warehouses with sales teams working out of each site. Suzanne Goldman must now perform a detailed comparison between both distribution options...

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