Merrill Lynch

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Title: Merrill Lynch

Essay Details:

Subject: Business

Author: Joyce C

Date: May 23, 2015

Level: University

Grade: A

Length: 2 / 480

Essay text:

With the increased flow of financial information to investors, many investors felt they no longer needed to pay such a premium for a full-service broker like Merrill Lynch. Up to this point, the average Charles Schwab customer was 45 years old, with 95,000 average income, and about $100,000 in assets. This was compared to Merrill Lynch's average customer, which before the launch of Integrated Choice, had customers that tended to be older (53 yrs), and more affluent (> $100,000 in assets). Merrill Lynch's sweet spot was its priority clients which averaged 60 years of age with net assets of $650K...

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