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Essay text:
Company’s struggle started in 2001 because Merck had just lost patents protection on its five best-selling drugs, not including Vioxx. Merck was having trouble to come up with innovative drug, but not just the Merck, the whole drug industry was in crisis.
Vioxx was discovered in 1999 under Scolnick’s leadership, a graduate from Harvard Medical School and chief of research, a new class of painkillers to reduce pain and inflammation without any type of side effects, such as ulcers and gastrointestinal bleeding.
Situational Analysis
At the beginning of 2000, concerns about Vioxx started to increase...
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