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This paper discusses three examples of recent mergers, the forces that drive companies to buy or merge with others, and the financial outcomes of each case.
In May, 1998, Daimler-Benz and Chrysler Corporation, two of the world's leading car manufacturers, agreed to combine their businesses in what they claimed to be a "merger of equals." The merger resulted in a large automobile company, ranked third in the world in terms of revenues, market capitalization and earnings, and fifth in the number of units (passenger-cars and commercial vehicles combined) sold (Gaughan, 2004). The strategy going into that merger was to allow both groups to maintain their existing cultures...
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Common topics in this essay:
- AOL Acquisition of Time Warner
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