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Therefore, they frequently run afoul of regulatory officials. A horizontal merger often increases the degree of concentration in an industry. However, there is still an advantage from this merger if taking “potential size” into account.
When two firms have asymmetric costs, a merger can create sufficiently large cost savings and be profitable. Fixed costs can be reduced by combining the headquarters of the two firms, eliminating unnecessary overlap, combining R&D functions, and economizing duplicated marketing efforts. For variable costs, merging will result from only between a high-cost firm and a low-cost firm to be true for cost reduction—all production will be transferred to the firm with lower costs...
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