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It didn’t mean much to me at the time. Sure, I had hoped for better service or cheaper rates, but I didn’t notice much change at all. I did notice the amount of advertising and communication of how AT&T Wireless is now Cingular. I even noticed how the Cingular logos incorporated the AT&T blue color into its signature orange themed branding. Now the news in today’s headlines is about AT&T buying Cingular Wireless. Wow! How does this happen? Couldn’t they have just done that three years ago and saved their marketing and PR departments from all this labor?
The reality is that while these mergers that take place seem to take place on a whim, there is actually a lot of hard work and financial analysis going into the decision...
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