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In the later half of the twentieth century it became vital for a company to grow if it were to remain in such a competitive marketplace. At this time, mergers and acquisitions became two of the more common methods to achieve the expansion and growth they required in order to survive. There are three main strategies of merger activity in which a firm can adopt, these are; horizontal, vertical and conglomerate. The chosen strategy is dependent upon factors such as the competitive relationship between the merging parties and the financial position at the desired time of growth or integration. Merging is usually performed in the hopes of realising an economic gain...
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