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Essay text:
Below there are some ideas which may help to improve the situation and at least partially regain trust of the consumers.
Press conference organized to inform the public about the incident.
It is strongly advised to organize a press conference upon which the public and potential users of the contaminated drug will be informed about the incident (accidental deaths caused by taking the lethal medicine). The Johnson and Johnson Company should take full responsibility for what has happened and assure future users of Tylenol (the medicine in which traces of the lethal substance have been found) that the Johnson and Johnson Company will do whatever is necessary to discover the cause of contamination of the drug, so the similar tragedy will not ever happen in the future...
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