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The reasons this option was chosen is based on the target market available for such services, the technology available to an end user providing a simple transition from online to television, and the financial implications of integration as opposed to licensing or building a stand-alone business.
In addition, a look into Blu Ray technology and the effect it will have on the home video and entertainment market is massive. While this may not have been a core market in which Netflix was pursuing, its implications on the industry and Netflix in the coming years are massive, and need to be addressed...
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