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Their export strategy aimed to provide a turnkey solution to emerging broadcast and media entities, offering to custom design, manufacture, install, and test broadcasting systems. Megahertz also hoped to take advantage of the areas not being well served by other companies, and all three regions lacking adequate supply of local broadcast engineers.
Using location economies Megahertz hoped to enable them to have a differentiated product offering from their competitors, thus giving them sustainable competitive advantage in a global marketplace. Location economies are "cost advantages from performing a value creation activity at the optimal location for that activity...
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