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Simply stated, eBay was a company that created the necessary software and forum for the general public to buy and sell goods—any goods. eBay did not own, ship, or physically handle any product bought or sold in its marketplace. Thus, eBay relies on its community of users to determine the products, pricing, shipping, and perhaps most importantly, quality controls of the business. As such, Omidyar’s concept found increased success as users regulated each other through community-based forums. A new community culture was created. Recognizing further potential for growth, Omidyar, along with other stakeholders, hired Meg Whitman as CEO in March of 1998 with the intent of building upon the eBay brand while preserving the community culture that had brought the company so much success...
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