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Essay Details:
Essay text:
efter de 30 reklamespots, er:
Bruttod?kningen:
Ac.TRP= 147,7
Nettod?kningen:
55,7%
Gennemsnitlig frekvens:
147,7/ 55,7 = 2,6
4)
Det gennemsnitlige antal eksponeringer blandt alle personer i malgruppen for den samlede kampagne:
147,7/100= 1,48
5)
Antal personer som er blevet eksponeret mindst en gang pa baggrund af kampagnen:
(55,7 x 3.130.000)/ 100 = 1.743.410
6)
Antal eksponeringer som kampagnen har i alt har givet:
1.743.410 x 2,6 = 4.532.866
7)
Opstilling af kampagnens eksponent frekvens fordeling:
Eksponeringer Andel
0 44,3 % (100-55,7)
1+ 22,7 % ((100-33=67) -44,3)
2+ 13,7 % (33-19,3)
3+ 6,8 % (19,3-12,5)
4+ 5,6 % (12,5-6,9)
5+ 3,1 % (6,9-3,8)
6+ 0,9 % (3,8- 2,9)
7+ 1 % (2,9-1,9)
8+ 0,3 % (1,9-1,6)
9+ 0,8 % ( 1,6-0,8)
>10+ 0,8 %
8) Beregning af den effektive d?kning under antagelse af, at det effektive frekvensomrade er :
Mindst to eksponeringer:
22,7 + 13,7 = 36, 4%
2-5 eksponeringer:
13,7+ 6,8+5,6+3,1= 29,2 %
Opgave 2
1)
Det er vigtigt at mejeriforeningen forst og fremmest s?tter fokus pa born og unge...
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