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Today’s marketing media developer needs to wear many hats. Of course they need to be great designers; but along with that they need to be consultants, salespeople, tech support, and software engineers. Some service providers figure this out very early and grow to be very successful. Still others try to focus too much in one area and fail because they were not able to offer what today’s customers want and need.
2. Industry Definition
The marketing media development industry includes a wide variety of products and services that share the common bond of design. Traditionally page layout, brochure design, ad design, and photography were the main services offered by design and marketing firms...
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