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To find out about the impact of our advertising campaign on our sales revenues.
So we wouldn't over spend our budget and lose too much in our advertising campaign while generating small revenues.
3. To increase consumer awareness about our product.
To create more awareness of our product since all previous studies have shown that customers usually choose a product when they remember its name from an advertisment.
4. To in crease the market share of Mecca Cola in Europe and the Middle East.
Our market share is very small in the region even though it has the potential to grow into the biggest softdrink in the Middle East...
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