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Sometimes, especially in qualitative research with small samples, this value can be a word or symbol. For example, the interviewers could assign the word yes or positive to the symbol “+” to indicate that a respondent liked a product, flavor, or company. For a computer to prepare summary statistics or conduct a statistically analysis, each measurement of the sample population must be assigned a number. There are four categories which numbers are generally grouped. In increasing order of sophistication, they are (1) nominal numbers, (2) ordinal numbers, (3) intervally-scaled numbers, and (4) ratio-scaled numbers...
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Common topics in this essay:
- Assessing the benefits of replicated empirical data in a marketing context.
- Measurement Scales in Marketing Research
- Research And Data Analysis
- Research Design Proposal and Data Collection
- Secondary data & marketing research insight: "The case of Innocent Drinks".
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- AN APPROACH TO THE DEVELOPMENT OF A QUALITY METRIC FOR ELECTRONIC LEARNING
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- Accuracy of Data, Data Ouytput
- Conditional And Iterative Data Types
- Types Of Data In An Infrastructure
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