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What he discovered is that the world of drive-through windows and fries is full of hard-working, honest people trying to make ends meet.
In his recently released book, My Secret Life on the McJob (McGraw-Hill, 2007), Newman focuses on the tips he gleaned from fast-food managers. But, he says, his book isn't your traditional leadership bible a la someone like Jack Welch. This book, rather, is about what Newman calls "followership," a look at management from the perspective of the workers. If you ever wondered what your staff thinks about you, then this is a must read—if you can stomach the good with the bad...
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