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Essay Details:
Essay text:
One of the key aspects they looked into was the softer side of the management – the way they handled the people and customers. Mc Donald’s needs to see Franchisee – A**** P actually manage a Mc Donald’s outlet and see how they handle the employees and customers. They put emphasis on this because this is core to what Mc Donald’s is all about
* A***** has 100% of the franchise
Criteria to get a franchise? People oriented is a key criteria looked into. Financial stability was another aspect looked into
How and why did they pick Sri Lanka? (Was it part of their south East Asian Plan?)
With Mc Donald’s established in India and a fast food culture emerging in Sri Lanka (KFC/ Pizza Hut), it was only logical for Mc Donald’s to enter the market as part of the Asia Pacific, Middle East and South Asian market plan...
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Common topics in this essay:
- fast food
- Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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