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They seemed to have hit the right points, from playing it safe, investing their time doing marketing research, to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach, just jump right into the country blind folded, and hope for the best.
Considering the fact that there are numerous different religions in India, McDonald’s had to place an extreme focus on their food selection, to not upset or offend any religion in particular. Instead of a Big Mac at any restaurant, they offer Mutton Burgers, which is typically a substitute for beef in the culture of India...
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Common topics in this essay:
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