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Networks reinforce the centralization of power by enabling headquarters to communicate with the franchises. This ensures standardization and quality control through the analysis of inventories and franchises. Networks achieve these functions at a comparatively low cost and without the time constraints of more mainframe-based communications.
Smart Card Technology
Both McDonald's and Burger King are testing smart card technology in selected markets. The cash value of each card is stored on a computer chip or magnetic strip on the back of each card. Value can b e added to the card through machines that accept cash or through ATM-like machines that add value by transferring funds out of a customer's bank account...
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