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Essay Details:
Essay text:
Not more than 5 lines each.
Task One
• Give a brief introduction of McDonalds - Not more than 5 lines.
o Globalization of McDonalds – Discuss in detail
• Give a brief introduction of Starbucks - Not more than 5 lines.
o Globalization of Starbucks – Discuss in detail
Task Two
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
• Cultural Environment
• Economic Environment
• Political & Legal Environment
• Any other parameters
Task Three
Situational Analysis
McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets...
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