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Such examples as the documentary Super Size Me by Morgan Spurlock exaggerates the effects of eating McDonalds food. The ‘I’m lovin’ it’ campaign was, in my opinion, where the huge fast-food chain turned its marketing strategy into a campaign that was aimed towards showing the healthier side of the menu.
Times have changed for the food industry; consumers aren’t just worried about how fast they can get their food, but they also want a meal that isn’t dripping with excess grease and trans-fat. The fast-pace, image-conscious American needs a one-stop restaurant that satisfies all of their needs; time and quality are two of their major needs...
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