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Essay text:
Word of its success spread quickly, in
1952 they had more than 300 franchising inquires a month from all over
the country. McDonald's is now the largest and best-known foodservice
retailer and one of the two best-known and powerful brands in the
market. With more than 24,500 restaurants in 115 countries, some of
those operated by the company, some by franchisees or by affiliates
operating under joint-venture agreements. The global market potential
is still huge: yet on any day, even as the market leader, McDonald's
serves less than one percent of the world's population. The restaurant
chain plans to expand their leadership position through convenience,
superior value and excellent operations...
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