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In 1948, Richard and Maurice McDonald shrank their menu to only those items that could be eaten without silverware, converted their kitchen to a food-assembly line that required almost no skill from employees and dropped teenager-attracting female carhops in favor of a setup that required patrons to help themselves. This Speedee Service System allowed McDonald's to lower its prices — drawing a clientele made up largely of families. The founders of Burger King, Taco Bell and Carl's Jr. were all directly influenced by what they saw at McDonald's. Dunkin' Donuts, Wendy's, Domino's and Kentucky Fried Chicken each took off during the 1950's as well...
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