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McDonalds is known to be both service and product industry. As a service provider, unlike other fast food restaurants, McDonald’s treats its customers appropriately, as if they are in a regular restaurant. In terms of product, it offers its customers a big variety of fast and tasty food for affordable price. This report will further analyze McDonalds marketing mix, also known as 4 P’s - product, price, place, promotion (Kotler et al, 2005).
Source :( thetimes 2005).
2. History of McDonald’s in Greece
First McDonald’s restaurant in Greece was open in 1991 in Athens in Syntagma Square...
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