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Mcdonald S Operational Strategy

McDonald's Operational Strategy

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Title: McDonald's Operational Strategy

Essay Details:

Subject: Business

Author:

Date: March 12, 2017

Level:

Grade: A

Length: 3 / 800

Essay text:

The restaurant first sold - barbeque ribs, beef and pork sandwiches. After a survey was done the brothers realized that 80% of their sales were hamburgers. As a result, in October 1948 the brothers closed their original McDonald's business to make changes to the restaurant's business concepts. They also realized that the future relied on speed, mass production and lower prices. In December 1948, they opened the original McDonald's restaurant offering "SPEEDEE SERVICE SYSTEM" selling 15 cent hamburgers and 10 cent fries. In 1954, Ray Kroc a milkshake machine salesman visited the McDonalds brothers and convinced them to let him purchase the rights to franchise McDonald's...

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