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Many others dominant players in the food, retail, and entertainment industries have done so as well, but the golden arches are now arguably the most recognizable image in the world. The company is the world’s largest fast food chain with presence in over 120 countries, and the intention of expanding even further. Their 32,000 outlets generated over $20 billion in revenues last year alone. In 2006, the United States was no longer even their largest source of revenue, being narrowly surpassed by the European Union. McDonald’s successfully employs a unique type of corporate strategy, transnational strategy, which allows them to compete through standardization while simultaneously adapting to local customs when deemed necessary and appropriate...
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Common topics in this essay:
- Barco Projection Systems (A): Worldwide Niche Marketing
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