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The company operates under the McDonald’s brand name but also uses 'The Boston Market' and Donatos Pizzeria. It has a small ownership in Pret A Manger, which collectively generate approximately $1 billion in annual sales (McDonald’s Corporation, 2007). The company’s net profit was $3,544.2 million in fiscal year 2006, an increase of 36.2% over 2005 (Marketline, 2007).
A stakeholder is anyone who has interest in McDonald’s and can affect its business performance or objectives. They can be shareholders that stop investing in the company, driving down the value of the stock or customers who take their money in and buy McDonald’s meals...
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