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Mcdonald'S Case Study

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Title: Mcdonald'S Case Study

Essay Details:

Subject: Business

Author: Christine S

Date: July 23, 2015

Level: College

Grade: A

Length: 1 / 166

Essay text:

The tide would turn against McDonald's though. A string of failed new products, declining service, acquisitions of other chains, changes in cultural eating habits, and overexpansion would all combine to have dramatic effects on the success of the chain. In 1998, the company posted its first ever decline in annual earnings resulting in the ousting of CEO Michael Quinlan. His replacement, Jack Greenberg, attempted to slow expansion but his reign also saw the acquisition of other chains like Chipotle Mexican Grill and Boston Market and the introduction of 40 new menu items that failed to catch on with the public...

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