McDonald's Case

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Title: McDonald's Case

Essay Details:

Subject: Business

Author: Cecelia M

Date: February 8, 2016

Level: University

Grade: A

Length: 8 / 2204

Essay text:

Sonic and Rally’s competed using a back-to-basics approach of quickly serving up burgers, just burgers, for time-pressed consumers. On the higher end, Olive Garden and Chili’s had become potent competitors in the quick service field, taking dollars away from McDonald’s, which was firmly entrenched in the fast-food arena and hadn’t done anything with its dinner menus to accommodate families looking for a more upscale dining experience. While these competitive wars were being fought, McDonald’s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day...

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