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Mcdonald S Business Strategy

McDonald's Business Strategy

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Title: McDonald's Business Strategy

Essay Details:

Subject: Business

Author: Steve S

Date: October 3, 2013

Level: University

Grade: A

Length: 3 / 638

Essay text:

The first driver of exceptional customer experiences would focus on people, the employees who dealt with the customers on a daily basis. In response to a customer service ranking that rated McDonald's dead last in the fast-food industry, even lower than the IRS. McDonald's vowed to do a better job of staffing its restaurants at busy times and rewarding employees for delivering outstanding customer service. An interactive e-learning program to cost-effectively train employees in customer service attitudes and skills would be instituted. By reducing the menu and using more visual menus, service could be speeded up...

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