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The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Fore many people fast food is equivalent with McDonalds.
1. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo for the millions of customers.
2. McDonald’s product value is also its greatest strengths. Customers know what to expect when they walk into a McDonalds store. It gives great emphasis to human resources by satisfying the customers. The change in the menu is not going to deteriorate the customer expectations...
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