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Essay Details:
Essay text:
Over the time, it had grown to one of the largest food service company and holds a strong position in the market. The company is built out of five major activities; Operation, Development, Finance, Marketing, Human Resource (Bized, 2006). Using the PEST and SWOT analysis, this report attempts to observe the structure inside McDonald Corporation and its adaptability level to the external environment. Some possible future strategies were also mentioned within, consisting what sort of movement the company might want to take to expand their market.
2. Research Objectives
• To investigate the management system of one big corporation
• To analyze its present position, their stability in the market and the competitions it faces using the PEST and SWOT Analysis method
• To acquaint the strategies taken by this corporation in order to held its position
• To suggest some future strategic direction the company might want to take to keep up the trends in the world today...
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