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These and others factors have pressured McDonald’s to shift to a more socially responsible position, as evident in its current corporate social responsibility practices. The study ends with recommendations geared towards a sustainable corporation.
2. Introduction
The McDonald's Corporation, established in 1955, is the world's largest fast food service retailing chain with over 31,000 outlets mainly operated by franchises and 465,000 employees in 121 countries. Although the company’s revenue in 2007 was USD22.8 billion with franchised and affiliated sales of USD46.9 billion (McDonald’s Corporation, 2007), McDonald’s revenue only increased at an averaged 8% annually from USD13...
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