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However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing their operations and becoming profitable within one year of operating. They, also, plan on leveraging technology to minimize costs and maximize efficiencies for their customers and the business by applying for and obtaining mortgages (Apollo Group, Inc., 2004). The company plans on supplying their customers with the most efficient and effective processing of mortgage applications from inception to closing.
Since McBride is just starting out, the best plan would be to research what types of customers they can attain and what those customers want and need...
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Common topics in this essay:
- As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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