MBS Marketing

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Title: MBS Marketing

Essay Details:

Subject: Business

Author: Berta Y

Date: May 22, 2013

Level: University

Grade: A

Length: 6 / 1513

Essay text:

In order to enter each of these markets Renault had to produce a car that would meet the needs of the consumers whose main concern was price, reliability and durability. This resulted in the production of the Renault Logan. The market industry in which Logan entered was the low cost/passenger automobile market. Renault segmented its market for the new Logan automobile geographically, focusing on emerging markets and capitalizing on the opportunity of high growth in the middle-class markets internationally. For example the ownership of cars in Turkey is 70 per thousand. Currently the Logan has entered the following emerging markets Romania, Croatia, Slovakia, Hungary, the Czech Republic Serbia, Macedonia, Turkey, Poland, Slovenia, Bosnia, Bulgaria, Moldova, the Baltic regions and Algeria...

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