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Essay text:
TeraTech has been operating successfully for the last five years. However, with new competitors entering their market, they feel the need to stay competitive and to stay on top of the needs of their customers. For this reason, TeraTech is introducing a new product. This product combines CRM solutions with analytics and modeling. This new product will help theirs customers get the most out of their information, thereby strengthening their relationships with their customers.
Describe the Situation
Issue and Opportunity Identification
To be successful in any industry, companies must build productive and beneficial customers relationships...
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