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E-Watchguard introduced a Cost Leader strategy with a focus on Product Life Cycle. Our company will concentrate its efforts on the High End, Traditional and Low End segments. We will gain a competitive advantage by keeping R&D costs, production costs, and raw materials costs to a minimum, which will enable us to compete on the basis of price. Initial investments in technology to automate production will also be a primary focus, with the intent of decreasing the cost of human resources as our industry expands. The concentration on “product life cycle” will allow us to attain sales for many years on all products without significant investments in developments of new products...
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