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Why? The specialist understands your problem better and is better equipped to solve it.
In the last 10 to 15 years, the Medicine industry has seen a sea change where specialists & super specialists have emerged providing better & customized solutions. As an outcome of that, Doctors who were only an MBBS have become largely obsolete and redundant.
In the field of marketing also, we are on the threshold of witnessing such a change where a general MBA Marketing (read as MBBS!) will make way for an MBA Retailing, MBA Mass Communication, MBA Advertising & Media, MBA Brand Management, MBA Sales & Distribution and many more...
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