MBA 590

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Title: MBA 590

Essay Details:

Subject: Business

Author: Kenneth B

Date: December 15, 2012

Level: University

Grade: A

Length: 8 / 2297

Essay text:

It came to profitability by publishing well known authors. As time progressed, the company felt that it needed to shift its focus. In the 1950's H-K moved to business, scientific and technical information content. In addition it has spread into journals, professional and consumer books, textbooks and other educational materials. Within their library of content they have over 22,000 titles and add 2000 new titles every year. Currently they are facing similar problems as other publishers. Big box retailers are dominating the market. This has caused independent retailers to struggle or fail. As a result distribution channels are consolidating and reducing profits...

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