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Essay text:
The main emphasis of our pricing strategy is to provide a high-quality, all natural whipped topping products with a premium price. Unfortunately, the current price policy has not proven to be very successful in terms of profit and market leadership.
Pricing Strategy
Wright’s planned pricing strategy for La Fresh is as follows:-
a) To identify Wright as a maker of premium quality products.
b) To create a noticeable difference in the minds of consumers.
c) To hits the break-even point of sales in less then six months.
d) To reflect pricing to signal value.
e) To reflect Wright’s commitment of being a leader in product quality...
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