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A second problem is how to benefit from this situation (seafood harvest increase) and expand the company business and therefore the revenue. The alternatives would be drop the price, or try to start a second brand, less expensive.
2. External Analysis
• What are the major factors outside the organization that contribute to the major opportunities/problems?
• What are the major factors outside the organization that will influence your decisions?
One important outside factor is the tight competition and strict rules within this market segment. Neptune is seen as premium brand, having the prices sensibly higher than other players...
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