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Essay Details:
Essay text:
Market Analysis 21
1b. Market Accessibility Profile 22
2a. Product specific demand profile 26
2b. Sales and Delivery Profile 26
Executive Summary
Entering the Thai market is a feasible venture for Mary Kay as the region is primed for the introduction of anti wrinkle and anti aging products. Thailand’s cosmetic industry in is among the fastest growing sectors in Asia. The total market size for this sector was estimated at 287.5 million USD in 1997. Stimulated by growth since the economic downturn in 1995, the region is very open to foreign investment. Skin care product sales were valued at $336 million USD in 2006, with a forecasted growth of 15-20%...
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