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For example, a niche market which is a gap in a market that is currently not being provided for by existing businesses in the industry. Their could be a trend, product, or service that is in production in another country and has provided that particular supplier with an competitive edge of that market segment, if that same product or services is available in the United States, the possibility of that market being successful would be exceedingly encouraging.
In addition, it appears that market research, when done globally is extremely important due to cultural backgrounds world-wide. There are social and economic differences that fundamentally will transform consumer perceptions of value depending on the country...
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