Maruti Strategies

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Title: Maruti Strategies

Essay Details:

Subject: Business

Author: Christina P

Date: February 24, 2013

Level: University

Grade: A

Length: 2 / 468

Essay text:

C. Bhargava, stated, "The car market is growing increasingly competitive. This is not surprising as global manufacturers are bound to come where they see a growing market. Maruti has a strategy for the future." He said that the company would capitalise on Suzuki?s research and development capabilities and internal resources to finance its expansion, thereby cushioning itself from the higher interest rates and borrowing costs and become cost competitive. Maruti is also betting on a faster growth in the small car market as fuel prices trend upwards boosting demand for such models worldwide. The Indian small car market is set to witness a plethora of compact models being launched starting from Tata Motors' much awaited 'Nano' to foreign players like Honda, Volkswagen, Toyota who are also either customising their existing model or launching a new model to cater to this market...

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