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Essay Details:
Essay text:
A
Total attendance in 2004 was 628,472. 45% if this was for special events = 284,865
There are 17,429 personal members and 205 corporate members.
On a typical day, with only the permanent art display, 85% of visitors are non-members.
628,472 ? 284,865 = 343,607 (permanent art visitors)
343,607 X 0.85 = 292,065.95 (non-members)
292,066 X $1.00 = $292,066
* 50% of visitors will not be ok with the fee.
* These numbers include all ages. Children under 12 are free, but it is unknown how many visitors are under 12.
Alt. B
Benefit costs of regular membership ($50) = $631,016
Total regular memberships in 2004 = 13,672
Revenue of regular memberships = $639,664
Revenue ? Costs = $8,648
*Don't know current number of student or senior visitors
* Don't know current number of students or senior visitors that are already members
Renewal Rates for Regular ($50) Level:
13,672 X 0...
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