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Marriott Case Analysis

Marriott Case Analysis

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Title: Marriott Case Analysis

Essay Details:

Subject: Business

Author: Melissa D

Date: December 30, 2013

Level: University

Grade: A

Length: 9 / 2475

Essay text:

However, the company made little progress toward fulfilling that promise. During 1992, MC realized that financial results were only slightly up from the previous year and their ability to raise funds in the capital market was severely limited. MC was left with little choice, as they had to consider some major changes within the company if they wished to remain a successful business. Thus, J.W. Marriott, Jr., Chairman of the board and president of MC, turned to Stephen Bollenbach, the new chief financial officer, for ideas and guidance. Bollenbach, who had a reputation for creating innovative financial structures in the hotel industry, proposed a radical restructuring for MC...

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