Marriott Case

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Title: Marriott Case

Essay Details:

Subject: Business

Author: Aileen K

Date: January 1, 2015

Level: University

Grade: A

Length: 3 / 639

Essay text:

The assets were then sold to partners. Not owning hotels provided Marriot with greater liquidity and allowed them to decrease the depreciation expenses while the incentive based management contracts allowed them to take advantage of the profitability of the project. Overall this led to surpluses in cash which could be used for outright growth. Hence this component is in line with the strategy. 2. Invest in projects that increase shareholder value • From the perspective of a premier growth company, this strategy might not be in line with objective. A premier growth company would concentrate on any and all NPV + projects, regardless of the impact on share holder value...

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