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To find these rates, we will use the Capital Asset Pricing Model (CAPM) and the Weighted Average Cost of Capital (WACC). These methods will incorporate past financial history, current financial planning, and industry and market outlook to provide us with the answers we need.
After careful examination of the financial data available, we are able to calculate the CAPM and WACC for not only the Marriott Corporation but also for each division. Our findings give us an overall CAPM of 14.46% and a WACC of 11.19%. For the Lodging division, our CAPM is 22.50% and WACC of 10.67%. Restaurant division has a CAPM of 20...
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