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(US management guru Peter Drucker) Our company does car hire business and we have branches at the main international airports and 10 major towns in England. And we can offer a range of cars from small (Vauxhall Corsa, Ford Fiesta) up to large (Vauxhall Omega) and a few luxury cars (BMA 7 series and Jaguars). As a Marketing Manager here, in this small essay, I??d like to discuss how to identify the target markets for our range of products/service, and how to develop a marketing plan to market our services to these target markets, as well as detail the steps and the information needed to draw up this plan...
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